It’s here. Steve Jobs announced the iPhone 4g.
This is a moment where most businesses start to realize the truth and lessons about managing their customer requirements and product releases.
Found this article on My Nokia Blog on how most businesses can learn from the release and product strategies of Apple.
What Steve and Apple do best is explain why features are great, why they’re useful to you. Regardless if it’s mundane, it helps general public and the press vomit it verbatim. It helps in direct word of mouth conversation and even more so in online social media. Even if people are retweeting nonsensical bullshit, people are talking about your product in the positive way you choreographed it.
You can read more on Apple product strategies and requirement management strategies on similar articles in here within Zero Lines of Code Blog.
- How does iPhone survive without Flash? (Flash and Runtimes on Mobile Devices, Who is right? Steve Jobs or Adobe?)
- Should you decide the requirements for the customer? (Is Open Source software a classic example of fail for Design by Committee?)